Blogs. Facebook. Twitter. LinkedIn. Podcasts. RSS Feeds. For lawyers it is hard to ignore that these words and many others are now part of our lexicon. Social media engagement provides attorneys with seemingly boundless opportunities for strategic online marketing and public relations initiatives. Joining social networks or blogging to talk about the things that matter to you and your practice also allows you to build relationships with people who share similar interests. Clients, colleagues, employees and judges are all similarly engaged. Privacy and confidentiality concerns abound though, and lawyers must figure out how to harness the power of social media while adopting smart use policies for themselves and their employees.
Our instructor – a communications expert, attorney, author and publicist – discusses these issues and the ways in which the law struggles to keep up with technology. Specific topics include the impact of social media on every stage of the litigation process – such as attorney communications with judges, opposing counsel, witnesses and parties; discovery and e-discovery; judges` use of social media; juror selection and instructions; trial publicity; and witness credibility and impeachment.
This course was recorded at PBI`s 2010 Internet Law Update. Other sessions from this day-long seminar are available at PBI`s Online Campus.