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Electronic Document
Internet Keyword Advertising--Trademark Implications
from "Legal Issues in Advertising," PBI. No. 5455
Price: $29.00
E-Pub №:EP 3614
Publish Date:  11/1/2008
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This article addresses the struggle of the courts to apply U.S. trademark law to key word advertising on the Internet. It analyzes issues that arise when competitors use the owner's trademark to generate the listing of the competitor's website when the trademark owner's mark is entered into a search engine.


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Todd A. Denys, Esq., Matthews, Shepherd, McKay & Bruneau, Princeton, NJ
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