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Intellectual Property | New Attorney Training
Basic Intellectual Property Issues in Advertising
1 Total CLE credits (No Ethics)
Price: $59.00 (provides online access for 3 months after purchase).
Course №:POD 1977
Course Level: Basic
Duration: 1 Hour
Original Program Date: Thursday, March 31, 2011
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  Item Description | Credit Information | Faculty | Course Materials
Item Description Back to top
Experienced intellectual property practitioners explain what constitutes false advertising and how to conduct proper comparative advertising. Explore the standards governing regulated claims, which involve the use of certain terms in advertising and packaging such as "organic," "green," "biodegradable," and "made in the USA." Learn how new channels of advertising require attorneys to understand the complexities and uncharted waters associated with keyword advertising and social media. Finally, pick up strategies for selecting the proper forum for litigating your advertising claim.

This course was recorded in March 2011 at PBI`s 5th Annual Intellectual Property Law Institute. Other sessions from the IP Institute are available on PBI`s Online Campus.
Credit Information Back to top
1 Total CLE credits (No Ethics)

Faculty Back to top
Michael A. Doctrow, Esq., McNees Wallace & Nurick, LLC, Harrisburg
Rebecca A. Finkenbinder, Esq., McNees Wallace & Nurick, LLC, Harrisburg

Course Materials Back to top

icon_acrobatRead This About Getting Credit for PBI Podcasts  (1 Page, 21 KB)
icon_acrobatCourse Outline (Slides in Note-Taking Format) (14 Pages, 1 MB)
icon_acrobatWritten Materials (23 Pages, 1 MB)
icon_acrobatMajor Ethics Rules Changes (Rev. August 2009) (ETHICS COURSES ONLY) (2 Pages, 26 KB)

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