Experienced intellectual property practitioners explain what constitutes false advertising and how to conduct proper comparative advertising. Explore the standards governing regulated claims, which involve the use of certain terms in advertising and packaging such as "organic," "green," "biodegradable," and "made in the USA." Learn how new channels of advertising require attorneys to understand the complexities and uncharted waters associated with keyword advertising and social media. Finally, pick up strategies for selecting the proper forum for litigating your advertising claim.
This course was recorded in March 2011 at PBI`s 5th Annual Intellectual Property Law Institute. Other sessions from the IP Institute are available on PBI`s Online Campus.