Every company or product in the marketplace is known by a name. Would a rose by any other name smell as sweet? Your client doesn't seem to think so. When your client comes to you with that perfect brand name, what exactly are your obligations? Our instructors teach you the trademark law basics that you need to advise your client on selecting a strong, protectable trademark and how to counsel your client to avoid infringing on pre-existing marks owned by others. Most important, learn the steps you need to take to prevent a claim of malpractice down the road when counseling a client on trademark law. Our instructors cover the benefits of filing for a federal trademark registration, steps involved in securing federal trademark rights, and cutting-edge issues of trademark use in advertising keywords and social media.
This course was recorded in November 2011 at PBI's 17th Annual Business Lawyers' Institute. Other sessions from this popular two-day program are available at PBI's Online Campus.
