Learn the Five Golden Rules of Negotiation and become a more strategic – and thus more effective – negotiator! Based on the experts’ proven research, these strategies will enable you to:

°        achieve power in your negotiations

°        maximize your leverage

°        employ “fair” objective criteria

°        design an offer-concession strategy

°        control the agenda

In this professionally produced panel discussion, international negotiation expert and author Marty Latz will discuss these strategies, provide practical examples of their use, and then challenge his guests  - two transactional lawyers with extensive negotiation experience - with difficult negotiation scenarios, inviting them to address how they would put these strategies into practice.