With the evolution of Web 3.0, marketing and branding can no longer just focus on firm messages, but also the messages that brand individuals. As prospects are shopping for legal services, they are really shopping for a person — an authentic professional relationship. This session will describe online strategies and practices that can enhance — or harm — a professional’s online brand. We will discuss opportunities for attorneys to brand themselves effectively and comfortably — in doing so supporting a strong market position in Web 3.0 and serving clients better.

Attorneys will learn how to leverage online communications and media to “brand” themselves in new ways for the benefit of firm growth while balancing them with classic client service practices.

Practical Ideas:
• Address the private life vs. professional conflicts of social media.
• Learn how to brand yourself and attract prospects online.
• Avoid the pitfalls of online communication and sustain proven communication strategies.