How to Survive - Even Flourish - in Tough Times featuring Speaker and Master Practice Advisor Dustin Cole ~ Online Program Part 1 of 2 A CLE West National Speaker Program Morning session from the full-day, live event on February 20, 2009.
3.0 Total CLE Units, all of which may be applied toward Ethics
Price:
$99.00 (provides online access for 3 months after purchase).
Master Practice Advisor Dustin Cole taps into his 20 years of experience in legal and business marketing to provide advice on every step of business-building, including:
5 ways to maintain client loyalty and business.
Conversations to sell reluctant prospects.
Communications that bring former clients back.
Strategies to combat competition and price resistance.
The four core principles of building more referrals.
Pricing and payment techniques that attract more clients.
Effective use of inexpensive advertising.
Maximizing results from your website.
New marketing avenues and opportunities on the web.
Critical Tools for Succeeding in Crisis Times:
Five things to ABSOLUTELY AVOID in the downturn.
How to stay #1 with your best referral sources.
How to "change the game" to retain clients.
Techniques to combat price resistance and price undercutting.
How to sign more clients who are reluctant to hire a lawyer.
How to reduce collections problems.
Effective use of advertising, websites and blogs.
Ideas for building "on demand" staffing and support.
How to create innovative alliances for decreasing overhead.
How to reorganize safely - what to cut and what to keep.
WHY and HOW to INCREASE, not decrease marketing.
The Speaker:
Dustin Cole, Speaker and Master Practice Advisor, is President of Attorneys Master Class, one of the nation`s leading attorney practice development organizations. Mr. Cole has trained over ten thousand attorneys across the United States in how to build more successful practices and develop their dream retirements. He brings more than 35 years of experience in every phase of marketing and management to his work with the legal profession. He has helped firms cope with market change, partner disputes, mergers and breakups, has guided practice groups through successful marketing planning and execution, and has advised attorneys in planning successful retirements and firm successions. Through Attorneys Master Class, Dustin has supported firms ranging in size from sole practitioner to over 2000 attorneys. Cole`s past and current client list includes Holland & Knight, Snell & Wilmer, Roetzel & Andress, Akerman Senterfitt, Broad & Cassel, GrayRobinson, Gunster Yoakley, Smith Currie, Carlton Fields, Phelps Dunbar, and many others.
Credit Information
3.0 Total CLE Units, all of which may be applied toward Ethics
