In a lucid style that only Collins can deliver, he masterfully explains the subtle (but seismic) concepts of good to great for the social sector. Similar to his previous books, he effectively uses a broad array of real-life examples (e.g. the NYPD, a church, the Girl Scouts, the Cleveland Orchestra, a high school science dept), helpful graphics, and a very readable, conversational tone. Even though the monograph is only 31 pages, Collins contributes his clear thinking on numerous issues that will be very familiar to social sector leaders: how to measure success in non-$ metrics, how to recruit and motivate a passionate (and poorly-paid or unpaid) staff, how to think differently about "restricted funds," and how to transcend systemic / external /industry-wide problems.  Collins predicts a dramatic reversal - that one day non-profit leaders, who have mastered legislative leadership, will be wooed away to lead for-profit businesses. (excerpt from amazon.com)